What Digital Marketing Is – And What it is Not

digital marketing servicesThe Internet is continuing to grow from a little network of academics needing a way to trade research into a world-spanning, ubiquitous market and repository for nearly every possible kind of information and knowledge. How does a little business you shouldn’t be washed away in the constant tide of shopping for, selling and entrepreneurs hawking every conceivable item (and some difficult to conceive…)?

The Internet provides advantages of both customer and proprietor in that one can search for precisely what is desired, without the bother of limitless phone calls, traveling to malls, or poring over mail-order catalogs. An instant keyword or 3, and a huge selection of results vie for attention on the display. Making sure your company is among those results close to the top is a mixture of factors: specificity in item offerings, Search Engine Optimization of content and linking to and from related topics and sites.

The only way to be seen on the Internet is to possess a listing or existence, whether a dedicated website, ads on relevant sites, or by word-of-mouth. Oftentimes ads on online journals, interesting sites, or e-zines (online journals) are cheaper than space in a printing publication, and also being open to a wider audience when compared to a dedicated website may be. Rates are often available for daily, weekly, or monthly terms, increasing flexibility and allowing a tight budget more leeway. Word-of-mouth advertising can be quite cheap, but the returns may be difficult to quantify. Sponsoring internet shows such as podcasts or webcasts could be a great and cheap way to gain word-of-mouth exposure. Often, a podcaster will be therefore thrilled to gain sponsorship that rates can be negotiated for hardly any, but ensure that you approach a podcaster that has a show related in some way to your business. Don’t overlook assets like Google’s Adwords either, as they can be slightly pricier than similar options like banner ads, but they are shown to be far more effective than pop-ups, banners, or pay-per-click ads due to their specific targeting.

When a potential customer decides to look up something that you sell, is she or he going to find your website or listing? Being specific in the terms used on your website or listing is crucial, as keywords are what drive the search engines like Yahoo and google. If your company sells shoes, it isn’t enough to put the word “shoes” on your site–it has to be anticipatory to the queries that potential customers are doing. Most customers have a good idea of what they want for when doing a search, so rather than “shoes,” a customer will search for “imported Italian leather shoes.” Specific focusing of terminology and item listings are involved in Search Engine Optimization (SEO), as SEO is driven by specific keywords and their repetition or area on a page. If the word “Italian Leather Shoes” is used 15 times on a website, it will pop up higher on the ranking listings than one with the same words and phrases, but only as a full page heading or title. It might be easy to go overboard on this if it were the just criteria, nonetheless it is only among the many different methods search engines use to list websites by relevance. Our article on Search Engine Optimization, located here, is a great reference to optimizing your website for maximum INTERNET SEARCH ENGINE Performance.

With a clear notion of where you intend to go with Digital Marketing Consultant , it can be a valuable device to expand your business in to the digital realm, but be careful not to overload, as all marketing eventually crosses into the zone of limited return. Clients are searching for what they want–it’s your decision to make sure they run into you, and the only path they will is for you to make sure your business reaches the places they are going to go.

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